Publié par : 5 CIT le : 28 mars 2012
- So…where are we going on week-end this time? – Try to guess. We are going to a very cosmopolitan city which has a strong economic dynamism and which contains many museums and numerous cultural sights. – This is an easy question. We are going to New York! – New York! No. (Said with a [...]
Publié par : 5 CIT le : 24 janvier 2012
“Tell me where you are from, I will tell you what you think”. What a revolting sentence! Which of course is wrong. However it is not far from reality, for by only changing one word of it, one could produce a statement that could be verified in many situations and that has always been true: [...]
Publié par : 5 CIT le : 24 janvier 2012
Nowadays, marketing and advertising sectors use values in order to differentiate and position their brands with regard to rival brands. Values are at the heart of many segmentation and positioning decisions. Nevertheless, consumers’ and marketers’ values vary depending of their culture, and marketing and advertising will be effective only if these values match. Indeed, the [...]
Publié par : 5 CIT le : 15 janvier 2012
Let us be clear: German gastronomy is more than just bier and sausages. If you are in Germany for a few days and decide to eat out, you might end up feeling completely lost while reading the menu. So, here is a short explanation of the main German courses. And who knows, you might want [...]
Publié par : 5 CIT le : 29 décembre 2011
Why not celebrating New Year’s Eve in Spain? Not only will it be an opportunity to celebrate the New Year’s Eve with friends but also to attend a great nationwide event. In Spain, the 31st December’s evening, called the Nochevieja, is a unique event celebrated until dawn. In order to celebrate the New Year, the [...]
Publié par : 5 CIT le : 29 décembre 2011
In the entire world, New Year’s Eve as well as New Year’s Day are the occasion for magnificent fireworks and grand parties. Each country, each city, has its own traditions. One of the key events for all the music lovers of the world takes place in Vienna: the New Year’s Concert, Neujahrskonzert in German. This [...]
Publié par : 5 CIT le : 25 décembre 2011
Which one of you ever thought that preparing for Christmas was a piece of cake? If you want to have a great time for Christmas, let me take you with me to Canada, also known as the country of Caribous. Come and discover how Christmas is celebrated there, as a mix of different cultures: French, [...]
Publié par : 5 CIT le : 20 décembre 2011
Though some musical genres are known in the whole world and tend to be globalized, there still are many others that we are not used to listen to and that we generally like to hear because they sound exotic. To a European ear, for instance, samba is very festive whereas traditional Chinese music is [...]
